ALL THINGS SEO – AN INTRODUCTION
Posted on 12th October 2020
Have you ever felt lost when people talk about website technical jargon such as SEO, metadata and analytics? If you find yourself nodding, then you’ve come to the right place!
Over the coming weeks, the team here at it’seeze Gloucestershire will provide you with a series of blogs that will answer all of your burning questions and cover the following:
What can I do to improve my website’s SEO?
How do blogs help with SEO?
How do I measure my success with SEO?
Common SEO mistakes and how to avoid them
What is SEO?
To put it simply, SEO (Search Engine Optimisation) is the process of attempting to rank a website more highly on search engine results pages (such as Google) in order to drive more traffic to your website.
The ultimate goal is to improve visibility of your website organically (i.e.- without having to pay for online ads).
Why is it important?
SEO is one of the biggest ways of driving traffic to a website.
Although other forms of online marketing, such as social media and paid advertising can help, organic search engine results appear more credible to users and are generally the first port of call when someone is in the market to buy a product or service nowadays.
Good SEO can boost the number of people visiting your website, rather than your competitors’ websites.
Google’s algorithm
As you may already know, Google is the most popular search engine in the world, so knowing how their algorithm works is essential to improving the ranking of your website.
Although Google’s algorithm settings are a secret, we have a good idea as to what the most important factors are. They include:
Keywords
Content-related aspects
Links from and to other websites
Social media attention
Great user experience
Site security
Our next blog will cover each of these factors in more detail and provide you with information on what YOU can do to ensure you are making the most out of your website.
Here at it’seeze we will help you every step of the way. All you need to do is contact us to get started!
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