Breaking down the positives and negatives for the social media platforms and best times to post. As well as outlining what sort of businesses and audiences reside on each platform. 
If you need help with your Social Media platforms, take a look at our Packages we have to offer.  


Facebook is primarily a news and entertainment platform. Getting coverage for your content is reliant on users sharing posts. Your posts are mainly put out to your followers or if linked to one hashtag that has a large following.  
However, on Facebook and most of social media, consumers won’t go searching for the content you post. You have to find ways to get it in front of them on their feed pages. This is through gaining engagements and creating a reason for someone to share the post. 
The primary times to get engagement on Facebook is lunchtimes during the week so making sure your posts are going out just before leisurely lunch break scrolling. Furthermore, weekends and evenings are when Facebook users are active around 7/8pm. 
Facebook is a blend of B2C and B2B business, and the key is to attract the right following that will support you and gather your target market that will be interested in your products/service. 


Engagement through twitter is gained through retweeting and commenting on well-known posts. Encouraging retweeting and posting knowledge is a way to get a larger outreach.  
Twitter offers a more open format with access to more celebrities and social influencers. Either commenting on their posts or retweeting their posts.  
The use of hashtags gets you access to trending subjects, showing what hashtags are trending for the day. Twitter has a very brief post exposure time of an average of 30 minutes as feed is churned out by other followers. The top of the feed is reliant on more recent posts. 
It is suited for brands that are sharing blog content/articles and sharing industry knowledge/ politics. Posts are snappy short and sweet, with only a few relevant hashtags that are relevant to the post and trending hashtags. 
Best times to post are between 7am and 3pm, daytime engagement is more prevalent for this platform. 


Instagram offers a visual and aesthetic feed. Content is about an idealistic lifestyle or admiring design. Brands that do very well on Instagram for example are: photographers / designers / interior / lifestyle bloggers / influencers. 
The feed for the users is mainly through their following and through hashtags they are following. There is a separate page trending images which is a mix of popular posts through lots of likes on the pictures and random aesthetically pleasing, up and coming posts which is very rare to publicised on. 
Reels is another access to engagement with consumers available in Instagram. These posts get pushed out more organically gaining you more exposure. However, these posts are examples such as “How to’s” or showing a design process. 
Instagram stories are updates to your followers and ways to engage with your following asking questions or putting out polls. This is a very good way to learn about your audience and if your followers are your target audience they will engage. You can learn a lot from them this way about what they want and what you can learn from them. 
Like Facebook with break times, 12-2pm and 5-7pm are peak times. More specifically lunch and evenings not general all day. 
Effective and concise use of hashtags is the only way to get proper exposure with results and using the maximum of 30 hashtags on the post. If you are clever with your hashtags and focused with researching what hashtags work, then Instagram really will work for you. Along with beautiful photographs to match the description. 


Pinterest relies on visual and inspirational imagery. A lot of businesses use this platform to gain inspiration or ideas for design and create boards to share their ideas and others’ ideas for their project. 
The algorithm for Pinterest is much more organic and the exposure is more open to a wider audience. You will find it much easier to reach to a wider audience if your posts are visually engaging and/or educational on Pinterest. 
The type of consumers on Pinterest are creative businesses looking inspiration such as Photographers/Events/designers and statistically is mostly women. 
Sales isn’t easy to get on Pinterest it isn’t a platform for advertisement. Its purely a platform for exposure and then they will follow links if interested. 
The Audience is most active in the evening; 8pm onwards. 
However, it isn’t location focused so it can have an international outreach. If you want your clients to stay local, then this isn’t the platform for you. 
The Audience is most active in the evening; 8pm onwards. 
However, it isn’t location focused so it can have an international outreach. If you want your clients to stay local, then this isn’t the platform for you. 


Is all about business-to-business connections and professional connections. Gathering the right connections and circle will create the best performance for your posts. If your followers relate to your business and find your services useful, they are likely to share and refer connections to you. 
Prime engagement times are just before work begins (around 8am), just before mid-morning (11am), just before lunch (12:30pm) and just around leaving time (5-6pm). 
This platform is also very good for recruitment and job postings for both employer and people looking for work.  
The platform offers an option for users to put open to work to make them available to be seen by potential employers and will match up potential job opportunities. In this sense it recommends other businesses that might be relevant to yours as a way of networking even if you aren’t looking for work. 

Tik Tok 

Is a very niche social media platform and certain content only does very well on this platform. 
To do well on Tik Tok you’ve got to be willing to put yourself out there and be the face of your brand. Unlike Instagram which is an aesthetic lifestyle, Tik Tok is a raw and realistic lifestyle, showing; behind the scenes, comical context and process of work, which users respond well too. 
The algorithm gives your video a certain contact time to random people on the for you page and if they respond well through likes and comments it then gets pushed out to a larger audience. If they respond the same, it will then be pushed out further and then go viral. The exposure to the consumers is random geographically and the reach is global.  
On Facebook you will get the best engagement from your followers posting 2-3 times a week but not much more. Tik Tok is very immersive and the expectation for content is daily in order to keep your feed appearing on the for you page. 
In 2019, the largest age group in the UK on Tik Tok was aged 18-24, accounting for 26% of users accessing TikTok from smartphones. 
Posting times are very specific but random 
Monday: 6am, 10am, 10 pm 
Tuesday: 2am, 4am, 9am 
Wednesday: 7am, 8am, 11pm 
Thursday: 9am, 12pm, 7pm 
Friday: 5am, 1pm, 3pm 
Saturday: 11am, 7pm, 8pm 
Sunday: 7am, 8am, 4pm 


This social media platform has a predominantly young audience. If your target market is to the young generation and impulse buyers, then this could be suited for your business.  
The exposure of your brand on snapchat relies on the following you have which you must build. Snapchat works for influencers, celebrities, and well-known brands because they already have that customer base and audience of supporters. 
If you’re going to be using Instagram stories and reels then the same sort of content will do well on snapchat stories for your followers.  
The best times to post on snapchat stories is late evening around 9/10pm. 


Use these tips to streamline your social media marketing and hopefully improve your outreach to new customers. If you’d like further help with this, then please contact us or take a look at our Social Media Marketing Packages if you would like social media support 
We’re here to help. It’s what we do! 
If you would like to find out more about how it'seeze can help your business grow even when working from home, email or call us 01285 700 755 
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