SEO Tips for Your Website
Posted on 25th March 2025
SEO (search engine optimisation) is an essential part of your marketing strategy if you want your website to be effective. It’s not enough to just have a fantastic looking website, if it doesn’t appear in search engine results pages (SERPs). The best place to start with your SEO strategy is when you’re creating your brand and your initial website development, because the name of your company and the URL of your website will also impact your SEO performance! SEO is usually broken up into two categories, on-page and off-page SEO and certain techniques can also be categorised as technical SEO. So let’s have a look at some of these SEO techniques...
Marketing Strategy
The first thing to consider when tackling SEO for your website, is what are my marketing goals? Is it to rank for solar panel searches in the Stroud area, or to convert queries for BMW car parts by 15% more? Deciding your marketing goals will define your SEO strategy, enabling you to create a specific and effective strategy to see the company growth that you want.
Search Intent
Another first step to creating a water-tight SEO strategy is looking into the search intent of users for your website currently. You can do this by using tools such a SEMRush or Moz which both have settings to find for the search queries currently leading to your website. If you find that the search intent for your website is currently very locational, then creating website pages for each specific area that you want to rank for is a great idea, for example the URL would look something like: www.itseeze-gloucester.co.uk/web-design-cheltenham/. If you find that the search intent of your customers is generally very product driven, for example., ‘spark plugs’, then consider creating separate pages for different products or product categories.
On-page SEO
For these new pages that you have created, it is essential to focus on optimising the on-page SEO. This can be done by using the correct title tags (H1, H2, H3 etc.). Using correct title tags tells search engine’s indexing bot what are the most important parts of your page, and allows the page to be correctly indexed. Another way to optimise on-page SEO is by writing marketing copy that uses the relevant keywords that you want to rank for. You can do keyword research using SEO tools which will tell you what keywords to use for certain search queries. It is worth doing this and creating a hierarchical index of the most important keywords to include before writing your website copy. For your new pages, try and ensure that the URLs also include keywords that you want to rank for, and that there is lots of internal linking between your pages. And finally, metadata is also crucial to ensure your page ranks highly, so make sure that your keywords are included in the page title and the page description as this is what will appear in Google, or any other search engine.
Off-page SEO
Off-page SEO is about establishing the page’s authority outside of your website, which is essential for demonstrating a site’s trustworthiness and reputation. One key way to do this is by backlinking. Backlinking is when your website is linked to by external websites. For example, if you wanted to rank for car parts in Cheltenham, you might ask local Cheltenham garages to link to your website from their own websites. This positively impacts the domain authority of your website, as the search engine searches the web for the digital footprint of your website, including any citations or links, and uses this information to best match search queries. Another method of off-page SEO is social media. Social media profiles are linked in the Google Business Profile listings of local businesses, which is one of the top categories of Google search result. Having strong social media engagement, and mentions and tags from external brands too, will optimise your search engine ranking, since it is all a part of your digital footprint.
Want to know more about our social media management services? Contact the team today!
Or have a look at our social media packages and portfolio...
Technical SEO
When it comes to technical SEO, a knowledge of basic coding can be helpful. One technical SEO technique is canonical URLs. This is something that comes into play when you have multiple URLs pointing to the same content. Using canonical URLs ensures that the correct URL is indexed by the search engine, preventing the search engine from becoming confused and diluting the page’s authority. This can be done by adding a canonical tag to the <head> section of the HTML source code. Google Search Console offers a URL inspection option and canonical URL suggestions. Another technical SEO technique is adding structured data, or schema markup, to your website. Structured data is used by the search engine to create rich results and features in the Google Knowledge Panel. Structured data can help Google when answering semantic searches and also improves the expertise, authoritativeness and trustworthiness of the website. It is written in the JSON language and inserted into the website’s <head> or <body> code. Structured data can be tested using the schema.org website.
Conclusion
SEO on your website is never a finished job, indeed search engines prioritise websites that have regular edits made to them. Constantly updating your website with new images, staff changes, blog content and more will help your website to rank highly in search engine results pages. Google will more frequently index these pages on your website, and the up to date content will boost your website’s trustworthiness, relevance and authority.
Want to know more about our SEO services? Contact the team today!
Or have a look at our SEO packages and prices...
This blog was written by Ruth Miller Click here to meet the team...
Share this post: