Why YOU need a website
Posted on 5th February 2021
FACT: Did you know that, as of January 2021, there were more than 4.7 BILLION users on the Internet!
So, why does that matter?
Word-of-mouth recommendations and referrals are probably the most popular ways for small businesses to find new clients. However, what happens when you have a quiet month, or you haven’t received any referrals. Within those 4.7 billion users, there might just be several potential clients, wanting to do business with you.
But how do they find you if you don’t have a website?
The answer is they mostly won’t! Don’t make the mistake of making it hard for someone to find your business.
“If your business is not on the Internet, then your business will be out of business.”
- Bill Gates
If you still aren’t convinced, consider this…
Having a website boosts the credibility and legitimacy of your business and services. Think of your website as the first impression: an introduction into what you do, who you are and how you help your clients. A website can showcase how you stand out from the crowd and why someone should do business with you, rather than one of your competitors.
The way that we spend has changed. When you need a new hairdresser, how do you find one? The answer is most likely searching for one on Google. In fact, a massive 81% of people research a business or service online before making the decision to purchase. In addition, 56% of people won’t trust a business if it doesn’t have a website.
Having a website will save you time & money
Your website can save you time by answering common questions from your existing clients or new customer enquiries. This saved time can then be spent on focusing on more important aspects of your business. Just make sure that you have clear calls to action throughout your website, so people know what to do after they have received this information – whether it is to book an appointment, download a brochure, or call you.
Website design doesn’t have to be expensive
At it'seeze Gloucestershire we offer a monthly fee structure starting from just £35 per month (excl. VAT) and a very affordable one-off upfront payment of a few hundred pounds.
If you are looking to market your business, a website should be your first priority. It can also create more return than any other form of advertising and for a cheaper price! What’s not to like?
Finally, while you may not believe that your business needs a website, there is a massive opportunity for a website to help your business grow. If you do one thing today, make getting a website your top priority. It really is that easy (it'seeze!).
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