In 2025, social media is a part of business as much as it is a part of social and personal life. Today, social media is treated as a shop-window for your business, just like a website. Indeed, social media is used as a search engine and potential customers can find your account through searching for hashtags and services. It is crucial that you have an online platform on social media, as well as a robust website, to showcase your services and make your mark in the digital world.
Brand Visibility
Social media platforms offer unmatched reach. Regular, strategic posting helps businesses stay at the forefront of people’s minds, attract new customers, and strengthen their brand presence in a highly competitive digital space. Customers today expect a company to have a social media presence, and they will use this to inform their opinion about the company, so it’s worth having a solid social media marketing strategy.
TOP TIP
Create cohesive and consistent visuals across all your online and offline marketing collateral, including social media, to ensure your brand is effective.
Direct Customer Engagement
Unlike traditional media, social platforms enable two-way communication. Businesses can interact directly with customers, respond to feedback in real time, and build loyalty through authentic engagement. This is something you do not get with most other forms of marketing, and responding to comments and engagement also optimises your content algorithmically, pushing your content up the feed of your followers.
TOP TIP
Respond to comments as soon as possible to build loyalty among your customers. Social media algorithms favour accounts that are responsive, so block out some time everyday to check notifications and respond to your followers.
Cost-Effective Marketing
Social media marketing can be far more budget-friendly than traditional advertising. With the right strategy, even small businesses can reach large, targeted audiences without breaking the bank. Since organic social media marketing is free, you can create strong marketing content and campaigns that don’t cost you anything except man-power and time!
TOP TIP
Do some research into what is trending in your sector and the kind of content your target market likes and create a social media strategy. This will help your organic content to perform well without having to invest in paid ads.
Insightful Analytics
Social platforms provide valuable data about your target audience behaviour, their preferences, and any trends among your target market. Businesses can use these insights to refine their offerings, personalise content, and make smarter marketing and business decisions. In turn, a company’s ROI can be optimised across marketing and beyond.
TOP TIP
Use the insights on social media platforms and create your own spreadsheets to record the findings. Different social media platforms offer different metrics, so compiling them into one spreadsheet can be really helpful.
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This blog was written by Ruth Miller Click here to meet the team...
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