Did you know, according to Google Business, 76% of people who conduct a local search on their smartphone visit a physical place within 24 hours, and 28% of those searches result in a purchase? These statistics highlight just how important it is to be optimised on local search, to boost not only online store visits and purchases but to also increase footfall and in-person sales. If you’re not sure your website is bringing people into your store, whether that store is physical or online, this blog is a good place to start!