If you have a website, you may have heard of SEO (Search Engine Optimisation). SEO is about optimising your website to rank in traditional search engines, ideally at the top of the first page of search results. SEO is an on-going and technical job where the parameters are continually evolving as search algorithms change... So in 2026, what else is there to consider apart from traditional SEO? Since the rise of AI over the last few years, we have been seeing ‘featured snippets’ in search results for a while now and only recently ‘generative search’ has been fully rolled out, we have also seen AI platforms such a ChatGPT being commonly used. The arena of SEO has transformed into what can be categorised into three types: SEO, AEO and GEO. 

Did you know, according to Google Business, 76% of people who conduct a local search on their smartphone visit a physical place within 24 hours, and 28% of those searches result in a purchase? These statistics highlight just how important it is to be optimised on local search, to boost not only online store visits and purchases but to also increase footfall and in-person sales. If you’re not sure your website is bringing people into your store, whether that store is physical or online, this blog is a good place to start! 

In 2025, social media is a part of business as much as it is a part of social and personal life. Today, social media is treated as a shop-window for your business, just like a website. Indeed, social media is used as a search engine and potential customers can find your account through searching for hashtags and services. It is crucial that you have an online platform on social media, as well as a robust website, to showcase your services and make your mark in the digital world. 

Website accessibility is not just about great design, there are certain standards outlined in the WCAG accessibility document which specify particular ways in which a website should be accessible. At it’seeze websites we are experts at making your website both beautifully designed and compliant with the legal accessibility standards, so that everyone can use your website effectively. Website accessibility improves the experience for all users, not just disabled users, so there is everything to be gained by investing in an accessible website.