SEO (search engine optimisation) is an essential part of your marketing strategy if you want your website to be effective. It’s not enough to just have a fantastic looking website, if it doesn’t appear in search engine results pages (SERPs). The best place to start with your SEO strategy is when you’re creating your brand and your initial website development, because the name of your company and the URL of your website will also impact your SEO performance! 

X, formally Twitter, has been rapidly losing followers since its change of ownership in 2022 to Elon Musk, who has since made controversial leadership decisions. Considering the controversial nature of X’s new owner, it’s no surprise that companies have been dropping off the platform, struggling to reconcile their professional brand positioning with such a divisive figure.