Signs Your Website Needs a Refresh
Posted on 6th October 2023
There is no denying the importance of having a website, especially if you want to market your business online successfully. Regardless of business size and industry, a website is a base for all other forms of digital marketing. However, it's not enough to create a website and hope for the best. A website is always a work in progress and each one can benefit from a regular refresh. Even if you enlist a team of experts to create a unique and professional website, it will need changes and updates along the way.
If you're unsure that your website is currently cutting the mustard, here are some areas to investigate to confirm whether it’s time for a website revamp:
1. It no longer stands out for the right reasons
With so many websites and competitor businesses out there, having a website that stands out and makes a statement is key. It's important for a website to be memorable, recognisable, and modern. This portrays a business that is on top of its online marketing and a business that is an authority within the industry. If your website is not memorable or it's too similar to other websites, it could be time to refresh a few things.
The world of website design and development is always changing, with new trends coming and going regularly. This means new and recently refreshed websites tend to stand out as modern, up-to-date, and on trend. A company with an impressive and refreshed website is one that appears professional, reliable, and trustworthy. If your website looks outdated, it could send the wrong message to potential clients and customers. You could be portraying yourself as a business that doesn't take digital marketing seriously, even if that's not the case.
2. It doesn't reflect your brand anymore
A lot of businesses change their branding to keep up with trends and to reflect the company better as it evolves, and your business could be one of them. However, unless you have had a website refresh lately, there is a high chance that your website no longer reflects the brand as a whole. Consistent branding is a key part of making sure a business is recognisable and memorable, and branding must be the same across the board. From the moment someone visits your website, it should be obvious who the company is and what they do.
Your website should reflect every aspect of the business, including having information about every service and product and up to date images. There's also a high chance that you have added new employees, new services, and new projects to the business since the website's conception. If this is the case, a website refresh is needed to ensure everything is up to date.
3. You're not attracting the right people
Though a website is there to provide people with information, its main job is to boost revenue, and this relies on attracting the right kind of people. If your website isn't bringing in leads and sales, there is a good chance that it's not attracting the right clients or customers. Otherwise, you will find that people visiting the website continue to leave quickly and rarely get in touch. There could be a number of reasons why your website isn't attracting the right clients, most of which can be solved with a website refresh. Significant changes can be made during a website refresh, all of which are aimed at making sure that you have the best chance of turning visitors into paying customers.
A good way to attract the right clients is to add case studies, portfolio examples and a gallery to the website. This highlights who you are, what you do and the type of people you work with. It's also an effective way of showcasing the type of projects you would like to do more of in the future.
Free stock photo websites we recommend:
Here are a few of the websites we know you can trust: the best of the bunch when it comes to free stock photography:
Pixabay: This website has illustrations, vector drawings, and videos to offer as well as high-quality images. With abstract designs as well as photos with an exquisite attention to detail, this website provides the widest variety when it comes to stock photography, yet you can find what you need with ease by adapting the search tools to be as specific as possible. All the images and videos are released under CC0.
Pexels: This website chooses images from sources on an international scale and compiles only the best ones for re-use. The photos are grouped together depending on colour scheme and theme, and you can edit the photos as you please. You can even search for specific photographers, if the work of someone in particular catches your eye. There is no need to give credit to the website or photographer as the website is under CC0 licence, although recognition is always appreciated.
Unsplash: With new image collections added every ten days, stunning natural landscapes and stylish edits are just the start of what this website has to offer. This site is also community based so it is made up of a wide range of photographers sharing their work, and these photos in particular are taken from some of the most unique perspectives out of all of the other stock photography sources.
As an it’seeze client, you’ll also benefit from our partnership with professional stock photo agency Getty Images. Your website will be designed using some of the very best photos available, so you can rest assured that your business will stand out from the crowd online. Contact our friendly team today to find out more.
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