It’s well known that blogging is a great way to improve your business’s ranking in the search results. Updating your website with fresh content on a regular basis not only shows search engines like Google that your business is active and thriving, it can show customers, too. Taking the time to update your website regularly can prove that your business cares about how it appears to customers, which may be the final driving factor that encourages a customer to get in contact. 
BUT, it’s also no secret that coming up with fresh content on a regular basis is no easy task. So, that’s why we’re here to help you out! If you’ve already read our article Blogging 101 then fear not! We’ve come up with 10 more blog post ideas that can hopefully help you get the ball rolling. We’ve split these up into general, broad themes, so they’re adaptable to businesses in any sector. 

1. Debunk assumptions or highlight mistakes 

This is a classic! Simple, but always useful. Find out common misconceptions about the sector you’re in, or common mistakes people often make in your industry. These can be fairly easy to research: we’ve all made avoidable mistakes before! You can write from personal experience, or look at your competitors and see what mistakes they might be making. The opportunities for a blog post like this are endless, and a great way to show your business’s expertise! 

2. Top tips! 

Following on from that, another great way to show off your knowledge and expertise is by coming up with a handful of ‘Top Tips’ to share with your readers! These are a great way to showcase just how good you are at what you do. It will also help make customers interested in your business, as you’re offering them help and advice for free, without any commitment to buy required. Customers will be more likely to support you financially if you reach them in a way that’s helpful first. 

3. Create area-specific content 

If you’re a business operating locally – let customers know about that! Write about your area, whether these are new developments, local networking groups, or other area-specific resources. This is great for two reasons: it helps you get involved in your local community, whilst also helping you to massively boost your local SEO. 

4. Seasonal content 

Black Friday coming up? Write about how you’re preparing for the sales, or the best offers to look out for on your online shop! Spring is on the horizon? Write about how customers can spring-clean an area of their life using your products or services, or talk about all the new aspects of your business you’re looking forward to unveiling during this season. 
Engaging in the events that are happening around you is a great way to keep your content from getting repetitive. These seasonal events only happen once a year, so are a great way to switch things up from your regular content. 

5. Trends 

Trends are so important. With the rise of social media, trends are becoming even quicker to catch on, making them harder to keep up with. Prove your knowledge and expertise to your customers by rounding up the trends of your wider market – it’s important to show you’re actively engaging with the sector you’re in and understand what customers are currently after. 

6. Comparisons 

This is another great way to create content. All you need to do is pick two similar things that you work with, use, or come into contact with in your sector, and compare them! For example, if you work in marketing, you might compare Pay Per Click advertising (PPC) with Search Engine Optimisation (SEO). You can really nail down the technical vocabulary of your sector by doing this, which will improve your organic search rankings as well as prove your expertise. 

7. Get Technical 

Similar to this, you don’t even have to compare anything! If there’s a particular process, service, or resource you offer or use that might be a bit confusing to customers, you can dedicate a whole blog post to breaking it down! Putting together a comprehensive piece where you answer FAQs, provide top tips, and address common mistakes just on one specific topic can be a great way to produce sector-specific content. 

8. Reviews and round-ups 

Reviews and round-ups are a great way to create content at the end of the year or after an event. Looking back on a certain amount of time, you can pick up on moments you did something really impressive, things that you’ve learnt, or simply showcase the things you’ve been up to. 

9. Looking forward and predictions 

Just as you can look back, you can look forward too! Making predictions on trends and upcoming events in the year ahead is a great way to both show your expertise, and engage with the wider market. Plus, if your predictions are accurate, your customers will know they’re in safe hands with a company that can accurately plan ahead. 

10. The life of your business 

Writing about technical factors is great, but at the end of the day it’s still important to humanise your business. Writing about accomplishments, awards, charity fundraising – all things that your business might get up to, is a great way to show that despite all the sector jargon, your company is still run by approachable human beings. Better yet, it shows that those human beings are successful, too! 
So, there you have it – 10 blogging prompts to help sustain your small business’s blog. If you want more advice on how you can successfully market your business and improve your SEO, get in touch with us today! 
Tagged as: Blogging tips
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